I think everyone in the Amherst community would agree that what is worse than having a little-known name is having a bad name. Now, explaining why Amherst is so great is hard, and in the highly competitive college admissions race it seems what we’ve been pitching is “things won’t get worse,” rather than “things are better than ever.” Amherst College is one of the best educational institutions in the world, but who would believe us now? This year we have a chance to act, to take control of this narrative.