200,000 RMB. That is how much a Chinese high school senior would pay a Shanghai-based consulting agency to apply to U.S. colleges. 200,000 RMB is about $33,000 and more than five times the 2012 Chinese GDP per capita. Coincidentally co-directed by an Amherst alum, this agency advertises its admission results to attract prospective customers. Along with two competitors, the company has advertised online a total of 12 Amherst College admits since 2010 .